We always wanted Paternoster to be different.
We wanted to set up a business with a very different culture to the established agencies. A culture based on sharing knowledge, building networks and introducing people. A culture based on being helpful – to our clients obviously, but to one another as well. A culture where we will freely admit where we don’t have the expertise in-house but we have the networks in place to find the best people to help us solve our clients’ problems.
We looked at loads of offices in our search for our first premises. In WeWork we feel that we’ve struck gold. The whole ethos of WeWork is about sharing – our own private offices surrounded by large open communal spaces where people from different businesses meet – often by chance over lunch or a cup of coffee– and get to know each other and to work out how they could maybe collaborate. We wanted to be around young, hip, entrepreneurial, digitally savvy folk because we recognise that we’ve got a lot to learn and we believe strongly that the world of corporate communications remains set in a form of aspic dated around 1993 and has not fully grasped the power and potential of digital platforms.
And although we’re still a small business we wanted a family of people around us – not some garret in the City surrounded by patent lawyers, but a buzzing community of young businesses that are getting ready to thrive in their respective fields. This enthusiasm is infectious and we know it will help us to build and grow our own business.