Over the past decade or so, companies have faced increased communication challenges in an increasingly challenging world. How you communicate is as an important consideration as what you are communicating. Seemingly innocuous content can be turned on its head, or used against an organisation by indirect stakeholders. This is the world in which we started Paternoster, with the singular idea of being helpful and to help businesses navigate through this new normal. As senior communications professionals with proven track records, we have experience and knowledge on our side.
But we recognise that in today’s challenging world, we cannot be experts in everything. A brave statement for an agency to admit it actually cannot do it all. Do not misunderstand us, we have a lot of communications expertise. Crisis handling, reputation management, financial, IR, M&A, transformation, internal, engagement campaigns, content development, digital implementation - are big ticks in boxes. But occasionally deep expertise is needed to successfully deliver a communications objective. For example, SEO, brand design, environmental services, social media monitoring, reputation tracking, gamification - now we are veering into the territory where there are dedicated experts in their fields. People who are at the top of their game and focused on their speciality. Some expertise is not needed all the time in agency which is why these specialists are a part of our ecosystem of Associates, and who work seamlessly with us (when needed) under the Paternoster umbrella.
We have carefully chosen our Associates, some of the very best in their fields, from our extensive network of industry contacts. We know them personally or we have worked with them before, and we know that they are very, very good at what they do. They like how we work and what we stand for.
A big, catch-all agency is not always better. Smaller with hand-selected Associates can be better.