You probably know this already, but the world has woken up to the fact that LinkedIn is so much more than a glorified jobs bulletin board. With 740 million active members it has rapidly become a social media platform in its own right and an important meeting point and platform to showcase not only yourself but also your business. Here are five tips to think about that will help you and your content stand out from the crowd.
· Use colour on your page. Think about imagery that is warm and inviting. Don’t go for dull, sterile corporate blues and greys. Your page is your real estate – indulge in a bit of creative flair and zhuzh it up a bit. Even a colour photo of yourself makes a huge difference.
· Update your page often. Keep it fresh. So many pages look like they are only thought about when the person is looking for their next job, but people should be looking at your page all the time – to get a sense of you as a person, and the sort of business you work for. It means devoting a bit of time to LinkedIn. But it’s worth it.
· Put up some content. A glorified CV isn’t what users are after. Post your own thoughts on topical issues. Share content you liked or thought was interesting. Video is being used more and more on the platform too.
· Give it a personality. It’s really important that your page has the right tone of voice. There are few things more boring to the reader than users who use LinkedIn to bandstand how brilliant they are. Nobody wants to spend time online with someone who fancies themselves as the next Warren Buffet.
· Interact. Comment on other people’s posts. Invite people to comment on yours. Like people’s posts and share them if you think your own network would like to see them.
What else would you add to this list?
(With grateful thanks to Sue Keogh who taught the Paternoster team everything we know about LinkedIn)