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When an Oil Giant Tweets, who Listens?
Digital Communications - Five ways to improve your website copy
The arrival of the website changed everything in corporate writing. Obvious we know, but it is amazing how some organisations don’t seem to have grasped this point.
Strategic Communications - Letting people down gently
By letting the unions know there was going to be some kind of announcement at Bridgend yesterday the cat was let out of the bag early.
Corporate Communications – 6 signs that crisis communications is replacing corporate communications?
I wonder whether crisis communications, even during the business as usual periods, is actually becoming the norm.
Corporate Communications - Is the current growth in news readership sustainable?
With traditional print titles now having to compete with the beast that is social media, some have suggested that they will all but perish in the coming years. But in the current turbulence we are...
Digital Strategy - Will LinkedIn Ever Become a Social Network?
Digital Strategy advisors will tell you that active users of LinkedIn remain a low proportion of total subscriber numbers. Most people don’t use LinkedIn regularly, unless they are looking for a...
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